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McDonald’s reports strong US sales pumped by new menu items, but COVID-19 drags international sales

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McDonald’s is back on track in the U.S. and other key markets but still seeing a sales drag from coronavirus restrictions in other parts of the world.

U.S. same-store sales jumped 5.5% in the October-December period, pumped up by new menu items like spicy Chicken McNuggets and a meal deal collaboration with Colombian singer J Balvin.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. Why do you think sales are important to McDonald’s?
  2. Why do you think fast food chains change their menu items?
  3. What new menu items did McDonald’s introduce that helped to boost sales?
  4. What is promotion?
  5. How do you think McDonald’s benefits from promotion?
  6. According to this news story, why have sales been slow for McDonald’s in international markets?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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