The three-pointed star isn’t exactly known for designer bags, but that could soon change.
Click here to read the story at robbreport.com.
Discussion Questions:
- What is a brand?
- What is a luxury brand?
- Do you think Mercedes-Benz is a luxury brand?
- What about Maybach?
- What is price?
- How would you describe a luxury brand’s pricing strategy?
- What is a brand collaboration?
- Why do brands collaborate?
- Based on what you learned from this news story, describe the brand collaboration between Mercedes and Maybach.
- Why would Mercedes-Benz want to partner with Maybach for a brand collaboration? How might they benefit from the partnership?
- Why would Maybach want to partner with Mercedes-Benz for a brand collaboration? How might they benefit from the partnership?
- What is a demographic?
- How would you describe the demographic for a luxury brand?
- What is a target market?
- Who might represent the target market for the new “Barrel Bag” product?