Microsoft is adding a bunch of casual games to Microsoft Teams today, months after The Verge exclusively revealed the company’s plans.
Click here to read the story at theverge.com.
Discussion Questions:
- What is positioning?
- Why is positioning an important marketing concept?
- How would you describe Microsoft’s positioning strategy with its “Teams” product?
- What are product features?
- According to this story, why is Microsoft integrating games within its Teams product as an added feature for certain customers?
- What games are they including?
- How do you think they determined which games to include?
- What other products are out there that might represent competition to Teams?
- How might that help to differentiate Teams from competing products?