Marketing Currents - Business and Marketing Current Events

M&M’s Inspirational Message Packs Come Paired with Spotify Playlists

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After successfully cheering up candy lovers (or at least those who noticed the novelty packaging) last year, M&M’s is back at it printing inspiration on its candy wrappers once again.

Loosely assigned to appropriate M&M “spokescandies,” 28 messages appear on milk chocolate, peanut, peanut butter, and caramel varieties.

Click here to read the story at thrillist.com.

Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. How would you describe this M&M’s promotion?
  4. How might packaging and labeling provide brands with a marketing or promotions opportunity?
  5. How has M&M’s turned their packaging into a promotions opportunity?
  6. Why do you think M&M’s is printing inspirational messages on its candy wrappers?
  7. Why do you think they paired these messages with Spotify playlists?
  8. How might Spotify benefit from this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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