As the weather warms up, we’ll all be looking for new, tasty ways to cool down. And some exciting frozen desserts are hitting the freezer aisle in just a few weeks.
M&M’s parent company, Mars Wrigley, announced that they are expanding the M&M’s ice cream cookie sandwich collection with two new flavors: mint and a new take on their classic cookie sandwich.
Click here to read the story at people.com.
- What is product development?
- How do you think M&M’s determined what new flavors to launch as part of their ice cream sandwich collection?
- Why do you think they chose to launch the new flavors just prior to St. Patrick’s Day?
- What is promotion?
- If you were a marketing professional at M&Ms, what would you do to promote the launch of the new flavors? Be prepared to discuss your ideas in class.