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More catalogs, TV and celebrity pitches: Retailers rethink holiday ads amid digital marketing upheaval

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It’s not just raw materials, transportation and labor expenses that are rising. Retailers are also facing climbing digital ad costs. The challenge is: Will it be worth the extra money?

Click here to read the story at cnbc.com.

Discussion Questions:

  1. Why are transportation and labor expenses rising?
  2. What is digital marketing?
  3. What are some different forms of digital marketing?
  4. What are the benefits of digital marketing?
  5. What might be an example of a disadvantage to digital marketing?
  6. Why do you think the cost of digital advertising is increasing?
  7. According to this story, how has Apple’s privacy policy change impacted digital ads?
  8. Based on information from this story, why are some retailers concerned about investing in digital strategies this holiday season?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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