It’s not just raw materials, transportation and labor expenses that are rising. Retailers are also facing climbing digital ad costs. The challenge is: Will it be worth the extra money?
Click here to read the story at cnbc.com.
Discussion Questions:
- Why are transportation and labor expenses rising?
- What is digital marketing?
- What are some different forms of digital marketing?
- What are the benefits of digital marketing?
- What might be an example of a disadvantage to digital marketing?
- Why do you think the cost of digital advertising is increasing?
- According to this story, how has Apple’s privacy policy change impacted digital ads?
- Based on information from this story, why are some retailers concerned about investing in digital strategies this holiday season?