Mountain Dew Is Releasing an Official Cookbook with Plenty of Green-Hued Recipes

Mountain Dew is often described as having a “cult following,” but the soda brand may be more mainstream than you realize. In 2018, investing site The Motley Fool pegged Mountain Dew as the fourth best-selling soda brand in the U.S., behind only Coca-Cola, Pepsi, and Diet Coke (and, to hammer it home, ahead of Dr Pepper, Sprite, and Diet Pepsi.)

Click here to read the story at foodandwine.com.

Discussion Questions:

1. What do you think Mountain Dew hopes to accomplish by releasing a cookbook?
2. What is branding?
3. What is brand loyalty?
4. What might having a “cult following” say about Mountain Dew’s brand?
5. How might releasing a cookbook be a part of Mountain Dew’s branding strategy?
6. Why do you think the cookbooks are only available for a limited time?