The Nerds Candy brand is teaming up with the (objectively) nerdy game Dungeons & Dragons.
Together, they will launch a campaign of limited-edition Nerds Gummy Clusters and Rainbow Nerds Theater Box packaging, which both feature a team of new, D&D-inspired Nerds characters.
Click here to read the story at the popinsider.com.
Discussion Questions:
- What is partnership?
- Why do you think Nerds and Dungeons & Dragons teamed up for this promotion?
- How might each brand benefit from the partnership?
- What is promotion?
- Based on information from this story, describe the Nerds and D&D collaboration.
- What type of promotion is a “limited-edition” offer like this one from Nerds and D&D?
- What is consumer engagement?
- Why is consumer engagement important to a brand like Nerds?
- How might this promotion help boost levels of consumer engagement for Nerds candy?