As live sports and primetime programming went off the air this spring amid the COVID-19 pandemic, streaming services like Amazon (NASDAQ:AMZN) Prime Video and Disney’s (NYSE:DIS) Hulu and Disney+ saw an opportunity to offer TV viewers an alternative. TV ad spending among streaming services tripled in the first half of 2020 compared to last year, according to data from iSpot.tv.
And while the top of the list included a couple of expected names in Amazon and Disney, Netflix (NASDAQ:NFLX) is conspicuously absent from the top 10 most-advertised streaming services on TV.
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Questions for Classroom Discussion
- What is advertising?
- Why do companies advertise?
- What is competition?
- Why do you think Netflix competitors are spending so much more on advertising?
- Why do you think they are spending so much on TV advertising?
- Do you think the advertising investment will help Netflix competitors to gain market share? Why or why not?