PepsiCo on Wednesday introduced the first nitrogen-infused cola, which it says results in smaller bubbles.
Click here to read the story at upi.com.
- What is innovation?
- What is innovative about Pepsi’s new product?
- What is innovative about the packaging of Nitro Pepsi?
- What is differentiation?
- How is Pepsi differentiating its new product from the competition?
- What flavors will be available?
- How do you think Pepsi determined which flavors to offer as they developed the new product?
- What is a product launch?
- What are some things Pepsi must consider for a successful launch of its new Nitro Pepsi product?
- Based on information from this story, what is unique about how Nitro Pepsi is best consumed?
- How do you think consumers will respond to the new product?