Marketing Currents - Business and Marketing Current Events

NYC to Launch $30 Million Tourism Marketing Campaign in June

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New York City Mayor Bill de Blasio announced a $30 million tourism marketing blitz to start in June, the city’s largest-ever campaign to recharge a moribund industry that at one time employed 400,000 workers and injected $70 billion into the local economy.

Click here to read the story at bloomberg.com.

Discussion Questions:

  1. What is advertising?
  2. Why do people advertise?
  3. What is a marketing blitz?
  4. According to this story, this is New York City’s largest-ever marketing campaign. Why do you think that is?
  5. Based on information from this news story, what will the marketing blitz entail?
  6. Why is tourism important to New York City?
  7. Why is employment important to a healthy economy?
  8. How does tourism increase employment in places like NYC?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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