In 1936, unemployment rates in America were unsettlingly high, but Oscar Mayer wasn’t just going to sit there and do nothing. Instead, the brand decided that there was no better way to lift people’s spirits than introducing them to a giant, hotdog-shaped car.
Click here to read the story at adweek.com.
Discussion Questions:
- Why did Oscar Mayer originally introduce the Wienermobile?
- What is a brand “refresh”? Is the same as rebranding? Why or why not?
- Why do you think Oscar Meyer is refreshing the brand?
- Based on information from this story, what did Oscar Mayer do to refresh the brand?
- What message is the brand trying to send consumers with the refresh?
- Do you like the new logo better?
- According to this story, what did Oscar Mayer do to honor the brand’s history and why do you think that might be important?