The Ford Broncos came loaded with goodies on Tuesday at an off-road vehicle park near Holly, Michigan. Yakima racks, a fishing pole holder attached to the front of one, a winch to “rescue your lesser equipped 4×4 friends” on another, an interior bike rack to carry two mountain bikes inside yet another.
Click here to read the story from usatoday.com.
Questions for Classroom Discussion
- What is competition?
- Who do you think Ford perceives as its competition with its reincarnation of the Bronco?
- What is product differentiation?
- Based on information from this news story, what is Ford doing to differentiate the Bronco from competitors in the same auto category?
- What is a target market?
- Who do you think might represent Ford’s target market for the Bronco?