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Outfitting for off-roading: Ford hopes extras make Bronco stand out vs. Jeep

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The Ford Broncos came loaded with goodies on Tuesday at an off-road vehicle park near Holly, Michigan. Yakima racks, a fishing pole holder attached to the front of one, a winch to “rescue your lesser equipped 4×4 friends” on another, an interior bike rack to carry two mountain bikes inside yet another.

Click here to read the story from usatoday.com.

Questions for Classroom Discussion

  1. What is competition?
  2. Who do you think Ford perceives as its competition with its reincarnation of the Bronco?
  3. What is product differentiation?
  4. Based on information from this news story, what is Ford doing to differentiate the Bronco from competitors in the same auto category?
  5. What is a target market?
  6. Who do you think might represent Ford’s target market for the Bronco?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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