Back in 2021, the ever-so-famous drink and sweet treat collaboration that we happened and we never knew we needed was between Peeps and Pepsi. And no, it’s not a cola-flavored marshmallow treat.
Click here to read the story at guiltyeats.com.
- What is branding?
- What is co-branding?
- Why do businesses and brands collaborate on co-branded projects?
- How might Peeps benefit from this partnership?
- How might Pepsi benefit?
- What do you think each brand hopes to accomplish through the partnership?
- What is social media marketing?
- Why do you think the two brands chose to team up with Snapchat for this campaign?
- What is augmented reality?
- What role will augmented reality play as part of this promotion?
- What is seasonal marketing?
- Why do you think this promotion will launch around the Easter holiday?
- Describe the Easter-themed promotion that will launch on Snapchat.
- What is consumer engagement?
- How will this promotion help Peeps and Pepsi to maximize levels of consumer engagement?