Marketing Currents - Business and Marketing Current Events

P&G Beauty launches BeautySphere metaverse platform

Procter & Gamble (P&G) Beauty had debuted its virtual world Beautysphere, allowing visitors to virtually interact with the brand’s beauty portfolio through live and simulated content.

Click here to read the story at fashionunited.com.

Discussion Questions:

  1. What is a brand?
  2. Who is P&G?
  3. Who is P&G Beauty?
  4. What is the metaverse?
  5. What is digital marketing?
  6. How might this story represent an example of digital marketing?
  7. Why would P&G Beauty introduce a virtual world?
  8. What is consumer engagement?
  9. Why is consumer engagement important to brands like P&G Beauty?
  10. What is CES?
  11. Why do brands like P&G introduce new products and service at CES?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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