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Powell’s by Powell’s fragrance offers smell of beloved Portland bookstore in one-ounce bottle

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Powell’s Books fans mostly have had to make do with browsing the iconic local bookseller’s website over the past six months. The store’s brick-and-mortar locations mostly have remained shuttered because of the coronavirus pandemic.

One solution for those missing the calming thrill of wandering endless bookstore aisles: Powell’s new unisex fragrance.

Click here to read the story at oregonlive.com.

Discussion Questions:

  1. What is a publicity stunt?
  2. Why do brands engage in publicity stunts?
  3. What type of company is Powell’s?
  4. How would you describe Powell’s brand?
  5. Why do you think Powell’s is selling a fragrance?
  6. Do you think they plan to sell a lot of the product? Why or why not?
  7. What message do you think Powell’s is sending to consumers with this particular stunt?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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