Following a “successful first foray” into NFTs with Adidas Originals in January, Prada is introducing NFTs to its own limited-edition Timecapsule product drop collection, the Italian luxury house says.
Click here to read the story at voguebusiness.com.
- What is a brand?
- What is a luxury brand?
- What makes Prada a luxury brand?
- What is digital marketing?
- What is a NFT?
- What is Web3?
- Why are brands interested in NFTs and Web3?
- How might those represent the concept of digital marketing?
- What is a rewards program?
- Why do brands offer rewards programs?
- According to this story, loyalty and rewards play an important role in Prada’s plans for introducing NFTs. How so?