Summer isn’t over yet but pumpkin spice season is off to an earlier-than-ever start.
The big picture: Despite this year’s record heat and the weeks left of summer, the arrival of pumpkin spice signals the unofficial start of fall for some.
Click here to read the story at axios.com.
Discussion Questions:
- What are industry trends?
- How might pumpkin spice represent an example of an industry trend?
- What is marketing?
- What does marketing have to do with pumpkin spice products?
- What is seasonal marketing?
- How might this story represent an example of seasonal marketing?
- Why do you think pumpkin spice season is starting earlier than ever?