The Ram Truck brand is reinforcing how its award-winning trucks are “Built to Serve” through a new storytelling campaign called “I’m A Ram,” featuring five-time Grammy-winning singer and songwriter Chris Stapleton.
The campaign includes a series of commercials and long-form content that spans across broadcast, digital and the Ram brand social media channels Facebook, Instagram and Twitter.
Click here to read the story at iosconews.com.
Discussion Questions:
- What is a marketing campaign?
- Why do brands develop marketing campaigns?
- What is a tagline?
- Why are taglines important to a marketing campaign?
- What is positioning?
- What is the tagline for this campaign?
- How is Ram Truck positioning the brand with this tagline?
- What is a target market?
- Who might represent Ram Truck’s target market for this campaign?
- Why do you think the brand chose Chris Stapleton as brand ambassador for this campaign?