Razorfish and VICE Media Group released findings from new research that examines the metaverse’s impact on identity, social interactions, and commerce.
Click here to read the story at businesswire.com.
Discussion Questions:
- What is market segmentation?
- What are the different ways a brand can segment a market?
- Who is Gen Z?
- What is market research?
- What are the different types of market research?
- What type of research is presented in this news story?
- What might businesses learn from the findings of the research described in this news story?
- How might that influence marketing decisions brands might make as they explore the metaverse?