Since her Super Bowl halftime performance, Rihanna has been making her way back to the spotlight. Next stop: PUMA.
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- What is celebrity endorsement?
- What is influencer marketing?
- Are they the same thing? Why or why not?
- Which best describes the relationship between Rihanna and PUMA?
- Why do you think businesses and brands want to align their products and services with celebrities?
- How do you think they determine which celebrities to partner with?
- What impact did Puma’s relationship with Rihanna have on the brand?
- Why are communications important in business?
- What are the different ways a business or brand can communicate key information to consumers?
- Why do you think they chose to tease Rihanna’s return to the brand through a cryptic Instagram post?
- Why do you think they chose Instagram rather than another social media platform?
- Do you think the reunion will be as successful for PUMA and Rihanna as it was before? Why or why not?