Facebook is getting into physical retail for the first time, next month opening its own Meta location to offer its VR headsets and glasses directly to potential buyers as it tries to stoke interest in products vital to its metaverse ambitions.
Click here to read the story at business insider.com.
Discussion Questions:
- What is retail?
- Why did Facebook rebrand as Meta?
- Why do you think tech companies have seen a mixed level of success opening retail locations?
- Why would Facebook (Meta) open a retail location?
- What types of products will they sell at the location?
- What is “place” as it relates to the marketing mix?
- What factors do you think companies consider when determining what locations to open retail operations?
- How would you describe Meta’s retail location strategy? Why is that unique?
- In your opinion, would Meta benefit from opening more retail locations? Why or why not?