Shortly after launching its new White Truffle Menu, Shake Shack is now introducing a new way to enjoy its luxurious offerings.
Click here to read the story at hypebeast.com.
Discussion Questions:
- What is product development?
- How does that concept relate to the restaurant industry?
- What is product testing?
- Why is product testing important?
- Describe the new menu items at Shake Shack, based on what you learned from this news story.
- Do you think Shake Shack tested its new menu items before officially adding them to the menu? Why or why not?
- What is differentiation?
- How might the new menu items help differentiate Shake Shack menu items from direct competitors in the fast food restaurant space?
- What is promotion?
- Describe this promotion from Shake Shack.
- What do you think they hope to accomplish with this promotion?
- What is publicity?
- How might this promotion help Shake Shack to generate publicity?
- How might they benefit from that publicity?