Skittles and Simmons Bedding Company have formed an unlikely alliance, revealing a “Simmons Sweet Sleep Bed” that combines a candy-dispensing unit with a murphy bed.
Click here to read the story at hypebeast.com.
Discussion Questions:
- What is publicity?
- What is a “stunt” as it relates to marketing?
- How do marketing stunts help to generate publicity for a brand?
- Based on information from this news story, describe this marketing stunt from Skittles and Simmons.
- Why do you think Skittles and Simmons chose to partner for this marketing stunt?
- How might both brands benefit from the partnership?
- Why do you think they are only making one of the beds available?
- Why do you think it is only available the Simmons website?
- What do you think both brands hope to accomplish with this marketing stunt?