Marketing Currents - Business and Marketing Current Events

Skittles is Releasing a Candy Dispensing Bed for $1.50 USD

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Skittles and Simmons Bedding Company have formed an unlikely alliance, revealing a “Simmons Sweet Sleep Bed” that combines a candy-dispensing unit with a murphy bed.

Click here to read the story at hypebeast.com.

Discussion Questions:

  1. What is publicity?
  2. What is a “stunt” as it relates to marketing?
  3. How do marketing stunts help to generate publicity for a brand?
  4. Based on information from this news story, describe this marketing stunt from Skittles and Simmons.
  5. Why do you think Skittles and Simmons chose to partner for this marketing stunt?
  6. How might both brands benefit from the partnership?
  7. Why do you think they are only making one of the beds available?
  8. Why do you think it is only available the Simmons website?
  9. What do you think both brands hope to accomplish with this marketing stunt?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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