Not feeling particularly romantic for Valentine’s Day this year? Celebrate the anti-holiday with the perfect tasty treat: the new Black Raspberry Sour Patch Kids Sour Hearts candy.
Click here to read the story at parade.com.
Discussion Questions:
- What is promotion?
- What new flavor is Sour Patch Kids introducing?
- Why do brands introduce limited edition flavors like this one from Sour Patch Kids?
- What is seasonal marketing?
- Why is Valentine’s Day important to some businesses and brands?
- What are three examples of businesses or brands who might see sales increase over the Valentine’s Day holiday?
- Why do you think Sour Patch Kids is promoting the new flavor during Valentine’s Day?
- Based on what you learned from this story, what is the Sour Hearts Social Club?
- What is experiential marketing?
- How might this initiative from Sour Patch Kids provide an example of experiential marketing?
- Describe this promotion from Sour Patch Kids, based on information from this story.
- What is social media marketing?
- How is Sour Patch Kids using social media for this promotion?
- Why do you think social media is an important part of this campaign?