Spirit Halloween, North America’s largest Halloween retailer, is teaming up with MTN DEW to help DEW Nation celebrate this Halloween season in style.
Click here to read the story at prnewswire.com.
- What is brand collaboration?
- Why do you think brands partner with one another?
- What is an industry trend?
- Why do you think brand collaborations have become such a popular marketing trend?
- How do both brands benefit from the partnership discussed in this news story?
- Why is it important for both brands to benefit when they collaborate?
- What is seasonal marketing?
- How might this story represent an example of seasonal marketing?
- What is promotion?
- What is the goal of a “limited edition” promotion like this one?