Spotify unveiled its 2022 “Wrapped” campaign Wednesday morning—in what’s become a highly anticipated seasonal tradition—and this year’s bag of goodies includes gamefied billboards, a “listening personality” generator, and of course the annual rundowns of most-listened-to artists and songs globally and regionally.
Click here to read the story at musebycl.io.
Discussion Questions:
- What is a marketing campaign?
- What is Spotify’s annual “Wrapped” campaign?
- Why do you think they launch the campaign every year at the end of the year?
- The article suggests the campaign is a “highly anticipated” seasonal tradition. What does that mean?
- What is advertising?
- What type of advertising is billboard advertising?
- Why do you think Spotify utilizes billboards as part of the annual “Wrapped” campaign?
- What is consumer data?
- Why is data important to Spotify?
- Based on what you learned from this news story, what role does social media play in the promotion of the campaign?
- What is Spotify’s “Your Listening Personality” feature?
- What is the “Your Artist Messages” feature?
- How do you think product features like this impact Spotify’s business?
- What do you think makes Spotify’s annual “Wrapped” campaign so successful?