Marketing Currents - Business and Marketing Current Events

Sprite Is Retiring Its Iconic Green Bottles and Will Switch to a More Eco-Friendly Option

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Sprite is saying goodbye to its green bottle. Starting August 1st, new packaging will appear on store shelves featuring a clear bottle.

Click here to read the story at people.com.

Discussion Questions:

  1. What is packaging?
  2. What does packaging have to do with marketing?
  3. What is branding?
  4. How might Sprite’s green bottles represent the concept of branding?
  5. In your opinion, will moving away from green bottles have any impact on the brand? Why or why not?
  6. What is sustainability?
  7. Why do you think brands like Sprite are focused on sustainability?
  8. Who do you think might represent Sprite’s target audience?
  9. How might the shift to clear bottles help Sprite to connect with its target consumer? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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