Marketing Currents - Business and Marketing Current Events

Starbucks is experiencing an ingredient shortage that affects 25 menu items

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Snagging your favorite Starbucks treat might be more difficult because of shortages involving ingredients such as oat milk.

When you open the Starbucks app, you’ll see a message warning of the absence of some menu options.

Click here to read the story at today.com.

Discussion Questions:

  1. What is distribution?
  2. Why is distribution an important function of marketing?
  3. What is supply chain?
  4. What does supply chain have to do with distribution?
  5. How does this news story illustrate the concept of supply chain?
  6. What is the ingredient shortage that will affect Starbucks menu items?
  7. How might Starbucks respond to the shortage to meet consumer demand?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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