Marketing Currents - Business and Marketing Current Events

Starbucks NFTs Sell Out In 18 Minutes As Secondary Price Soars

Think NFTs are meh? All very 2022? Well it might be time to wake up and smell the coffee. Virtually, of course.

Click here to read the story at forbes.com.

Discussion Questions:

  1. What is digital marketing?
  2. What are NFTs?
  3. How might NFTs illustrate the concept of digital marketing?
  4. Why would Starbucks introduce an NFT?
  5. What is brand loyalty?
  6. How might this initiative from Starbucks help them to build brand loyalty?
  7. Why do you think the demand was so high for the Starbucks NFT?
  8. What is a secondary market?
  9. What is price?
  10. How do supply and demand impact price?
  11. How might this news story illustrate this concept?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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