Starbucks Odyssey launches for select rewards members with NFTs

Starbucks entered the world of NFTs with the beta launch of the web3-enabled extension of its loyalty program.

Click here to read the story at axios.com.

Discussion Questions:

1. What is digital marketing?
2. How might this story represent an example of digital marketing?
3. What are NFTs?
4. What is web3?
5. What is Starbucks Odyssey?
6. How is Starbucks using NFTs and web3 to help the brand connect with consumers?
7. How is Starbucks using email marketing as part of this campaign?
8. What is beta testing?
9. Why is beta testing important?
10. What is a loyalty program?
11. Why do brands like Starbucks offer loyalty programs?
12. What characteristics might be important for a loyalty program to be successful?
13. Why do you think Starbucks has enjoyed so much success with its loyalty program?