Sweetgreen said Thursday it has renamed its newest menu item as part of a tentative agreement with Chipotle Mexican Grill to resolve a lawsuit brought by the burrito chain.
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Discussion Questions:
- What is a brand?
- What is branding?
- What is a trademark?
- Why are trademarks important to a business or brand?
- How can they protect a brand?
- Why did Chipotle sue Sweetgreen?
- What is trademark infringement?
- What was the issue in question?
- Why do you think Sweetgreen chose to rename the menu item?
- Why do you think they named the menu item in that way in the first place?