Mexican Pizza was an apparent winner for Taco Bell last year. So was Pete Davidson.
Click here to read the story at restaurantbusinessonline.com.
Discussion Questions:
- What is influencer marketing?
- What is celebrity endorsement?
- What is the difference between the two?
- Which best describes Pete Davidson’s relationship with Taco Bell?
- Why do you think Taco Bell chose Pete Davidson for last year’s breakfast marketing campaign?
- What is advertising?
- Why do businesses and brands advertise?
- Based on what you learned from this story, was the brand’s advertising effective last year? Why or why not?
- Why is breakfast important to Taco Bell?
- Why do you think Taco Bell brought back Mexican Pizza last year as a menu item?
- Do you think that was a good decision? Why or why not?