Marketing Currents - Business and Marketing Current Events

Target Slashing Prices For Consumers Because They Have Too Much Inventory

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Target is stuck with too much home decor and too many TVs. To clear out the glut, it will ramp up discounts.

Click here to read the story at philadelphia.cbslocal.com.

Discussion Questions:

  1. What is product management?
  2. Why is product management an important function of marketing?
  3. How does this story illustrate the concept of product management?
  4. What is inventory?
  5. Based on what you learned from this news story, why does Target have so much inventory right now?
  6. Is Target the only retailer with an inventory surplus?
  7. Why is it important for Target to reduce inventory?
  8. How is Target planning to reduce inventory?
  9. What is promotion?
  10. What are some examples of promotion?
  11. How might promotions help retailers to increase sales?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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