Tesla has filed a new trademark for its brand under restaurant services as the automaker is expected to expand amenities around its charging infrastructure, including actual restaurants.
Click here to read the story at elektric.co.
- What is a brand?
- What is brand extension?
- How might this story demonstrate the concept of brand extension?
- Why would Tesla want to open branded restaurants?
- In your opinion, would consumers eat at a Tesla-branded restaurant? Why or why not?
- What is a trademark?
- Why would Tesla need a trademark in this case?