Depending on the breaks, 2022 could be a very eventful year for new tech products and even whole new tech categories. From gaming to electric vehicles to mixed reality wearables, next year’s releases could even begin a shift in the way we view tech’s role in personal and business life.
Click here to read the story at fastcompany.com.
Discussion Questions:
- What is product development?
- What is entreprenuership?
- How might this news story represent an example of product development?
- How might this news story represent an example of entrepreneurship?
- What factors must companies consider when developing new products?
- What is product launch?
- What can marketers do to generate excitement surrounding the launch of a new product?
- Why is it important for marketers to generate excitement surrounding the launch of a new product?
- Of the products described in this story, which two do you think have the most potential? Why?
- What is innovation?
- The article suggests these products “could even begin a shift in the way we view tech’s role in personal and business life.” What does that mean and what might need to happen for consumers to change the way they view tech’s role in personal and business life?