In 2023, brand collabs were inescapable. While some made sense conceptually, others have truly haunted us since we first laid eyes on them…here’s looking at you, Velveeta martini. We can’t believe that was last year; where does the time go?
Click here to read the story at marketingbrew.com.
Discussion Questions:
- What is a brand?
- What is a brand collaboration?
- Why would two brands collaborate for a marketing effort?
- Why is it important for both brands in a collaborative effort to benefit?
- What is an industry trend?
- Why do you think brand collaborations are such a popular marketing trend?
- Van Leeuwen, and ice cream brand, collaborated with two different brands last year. Which brands were they?
- Crocs collaborated with McDonald’s in 2023. What product did they offer? How do you think each brand benefited from the collaboration?
- Which two brands collaborated to offer people a chance to live in a can in a national park last summer? Why did they do that?
- Of the collaborations listed in this news story, which was your favorite and why?
- Which was your least favorite? Why?
- What two brands would you like to see collaborate in 2024? How would each brand benefit from the collaboration?