Marketing Currents - Business and Marketing Current Events

The Incredible Shrinking Car Dealership

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Few people love car dealerships. They’re stressful and sprawling, and it’s hard to shake the feeling that someone is getting a raw deal.

Click here to read the story at wired.com.

Discussion Questions:

  1. What is this news story about?
  2. Why is place an important component of the marketing mix?
  3. How might this news story illustrate the concept of place?
  4. What is a marketing plan?
  5. Why are marketing plans important to a business?
  6. Why do you think Honda is rolling out a new dealership design?
  7. What is an industry trend?
  8. How might this story illustrate that concept?
  9. How did the pandemic influence this trend?
  10. How might this new trend help dealerships to sell more cars? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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