Fish sticks are the American cousins of British fish & chips: they may seem to speak the same language of white fish meat enclosed in a fried batter exterior, but American fish sticks tend to be smaller, and sometimes are even made out of a fish paste and then molded into their distinctive rectangular shape.
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- What are fish sticks?
- Have you ever eaten a fish stick product? If so, what brand was it?
- What is marketing?
- What is the marketing mix?
- How might you apply each component of the marketing mix to the success of fish sticks in America?
- What is product awareness?
- How can marketing help to build brand or product awareness?
- What is advertising?
- What are the different types of advertising?
- Which types, according to this story, were most important to the success of fish sticks?
- Why was it important to the success of fish sticks?
- What is a product life cycle?
- How would you describe the product life cycle of fish sticks?
- What is entrepreneurship?
- How might this story provide an example of entrepreneurship?