VMLY&R is giving young talent a chance these days. Very young talent.
The agency’s new Wendy’s ad was “written and directed” by Julien Jantos, whose mom Megan posted his initial sketches on Twitter. “Free @Wendys ad written by their biggest fan (aka my son),” Megan wrote.
Click here to read the story at musebycl.io.
Discussion Questions:
- What is advertising?
- What is an ad agency?
- Why do brands like Wendy’s contract agencies to create ads for them?
- Based on information from this story, describe Wendy’s new advertisement.
- Why do you think Wendy’s created an ad based on a tweet from a young “fan”?
- What message do you think Wendy’s is hoping to communicate to consumers with this ad?
- What is consumer engagement?
- Based on information from this story, is consumer engagement important to Wendy’s?
- How do you think Wendy’s engages with consumers?