Roblox is an online gaming platform where users can immerse themselves in any of the 18 million virtual worlds created by independent developers. In the first quarter of 2021, it had 42.1 million daily active users spanning 180 countries. Contrary to popular misconceptions, 44% of its base was female.
Click here to read the story at thedrum.com.
Discussion Questions:
- What is product placement?
- Are in-game ads the same as product placement?
- How can a brand benefit from an appearance in a video game?
- What are industry trends? How might this story be describing an industry trend?
- According to this story, why are fashion brands getting into gaming?
- Why do you think there is so much potential for fashion brands in gaming?
- Do you think there is any risk for fashion brands who wish to insert the brand into a gaming environment? Why or why not?