The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage.
Click here to read the story at medium.com.
Discussion Questions:
- What is branding?
- Why do you think branding is an important marketing concept?
- Why do you think psychology plays a role in branding strategy?
- What is market research? Why do you think brands might value market research as it relates to the psychology of colors and branding?
- What did you learn from reading this article?