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The Psychology of Color in Marketing and Branding (MC)

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The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. The problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage.

Click here to read the story at medium.com.

Discussion Questions:

  1. What is branding?
  2. Why do you think branding is an important marketing concept?
  3. Why do you think psychology plays a role in branding strategy?
  4. What is market research? Why do you think brands might value market research as it relates to the psychology of colors and branding?
  5. What did you learn from reading this article?
Chris Lindauer
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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