In the vast expanse of the cosmos, a new era dawns upon you—the era of space tourism. What once only existed in the realms of your favorite science fiction shows, and the dreams of visionaries are now becoming a reality, thanks to technological advancements.
Click here to read the story at benzinga.com.
Discussion Questions:
- What is space tourism?
- What are the three different types of space tourism?
- What is one example of a space tourism company?
- How might space tourism represent a career opportunity for future marketers as the industry continues to grow?
- What is market segmentation?
- What are the different types of market segmentation?
- How might a space tourism company segment the market?
- Who might represent their target customer?
- According to this story, technology is making space travel accessible to more consumers. How so?
- What is one specific example of how technology is making space travel more accessible?