When most people think about the metaverse, they typically think about virtual reality (VR) – strapping a bulky headset over one’s eyes and fully immersing themselves in a 3D virtual world.
Click here to read the story at thedrum.com.
Discussion Questions:
- What is digital marketing?
- Why is digital marketing important to brands?
- What is Roblox?
- What is the metaverse?
- Why do you think brands are interested in the metaverse?
- What is consumer engagement?
- How might the metaverse help brands to elevate levels of consumer engagement?
- What is an “activation” as it relates to marketing?
- Based on information from this story, what is one example of a brand activation on Roblox?
- What is market segmentation?
- What market segment might brands be hoping to reach on Roblox?
- What types of brands might benefit most from establishing a presence on Roblox? Why?