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‘They’re playing out of home strengths right now’: Why telehealth company Ro is getting back into OOH advertising

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With vaccines promising a soon-coming return to normal travel and office commutes, telehealth company Ro, parent company of direct-to-consumer men’s health brand Roman, has started reinvesting in subway ads.

Like most brands at the beginning of pandemic lockdown, Ro paused out-of-home advertising for months.

Click here to read the story at digiday.com.

Discussion Questions:

  1. What is advertising?
  2. What are the different forms of advertising?
  3. What is out of home advertising?
  4. What kind of company is Ro?
  5. Why do you think they are reinvesting in out of home advertising?
  6. According to this story, how much does a TikTok challenge ad cost?
  7. Why do you think the cost of advertising through social media is on the rise?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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