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TikTok Launches Biggest-Ever Ad Campaign as Its Fate Remains Cloudy

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Within two months, TikTok’s U.S. business likely will be under the wing of a new owner — after Donald Trump’s move to force China’s ByteDance to divest the popular video app over what he says are national-security concerns.

Click here to read the story from variety.com.

Questions for Classroom Discussion

  1. What is an ad campaign?
  2. Why might a brand invest in an ad campaign?
  3. Given its uncertain future, why would Tik Tok invest in its biggest-ever ad campaign right now?
  4. What is a target market?
  5. Who do you think Tik Tok is targeting with this campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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