Within two months, TikTok’s U.S. business likely will be under the wing of a new owner — after Donald Trump’s move to force China’s ByteDance to divest the popular video app over what he says are national-security concerns.
Click here to read the story from variety.com.
Questions for Classroom Discussion
- What is an ad campaign?
- Why might a brand invest in an ad campaign?
- Given its uncertain future, why would Tik Tok invest in its biggest-ever ad campaign right now?
- What is a target market?
- Who do you think Tik Tok is targeting with this campaign?