Marketing Currents - Business and Marketing Current Events

Visit Myrtle Beach Launches New Brand and Marketing Campaign

After more than a decade, Visit Myrtle Beach is rebranding the popular East Coast destination as “The Beach” and launching a corresponding marketing campaign, “You Belong At The Beach,” just in time for summer and as COVID-19 restrictions begin to loosen.

Click here to read the story at travelpulse.com.

Discussion Questions:

  1. What is a brand?
  2. What is rebranding?
  3. Why is Myrtle Beach rebranding?
  4. Based on information from this story, describe Myrtle Beach’s rebranding strategy.
  5. What message do you think Myrtle Beach is sending to consumers with this rebranding effort?
  6. Why do you think they are rebranding now?
  7. Why is tourism important to Myrtle Beach?
  8. How might his new campaign give tourism a boost?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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