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VisitPittsburgh’s new marketing campaign invites people to rediscover the city

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VisitPittsburgh is inviting people to visit Pittsburgh again. A new marketing campaign, “Rediscover Pittsburgh,” aims to drive visitation and encourage local and regional audiences to plan a weekday or weekend getaway right here in Pittsburgh.

Click here to read the story from triblive.com.

Questions for Classroom Discussion

  1. What is tourism?
  2. How do you think tourism has been impacted by the pandemic?
  3. Why is tourism important to the economies of destination cities like Pittsburgh?
  4. According to this story, what is Visit Pittsburgh doing on social media to encourage visitors?
  5. In your opinion, will this campaign result in more visitors to the city of Pittsburgh? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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