Oscar Mayer makes a Hot Dog Straw to commemorate 2022 viral video
Oscar Mayer is giving away the Oscar Mayer Hot Dog Straw (while supplies last), in honor of the baseball fan who made a straw from a hot dog in 2022.
Click here to read the story at usatoday.com.
Discussion Questions:
- What does it mean to go viral as it relates to marketing?
- What role does social media play in helping something to go viral?
- How does a brand benefit from content that goes viral?
- Can a brand control what content goes viral? Why or why not?
- Why did a “hot dog straw” go viral in 2022?
- Why do you think Oscar Mayer views this as a marketing opportunity?
- What is publicity?
- What is a publicity stunt?
- Do you think Oscar Mayer’s hot dog straw represents an example of a publicity stunt? Why or why not?
- What do you think the brand hopes to accomplish by giving away hot dog straws?