The vehicle was designed with the company’s new e-4ORCE electric motor and is approximately the size of a large shoebox with a wooden tray built on top.
Click here to read the story at yahoo.com.
Discussion Questions:
- What is innovation?
- How might this news story demonstrate the concept of innovation?
- After watching the video demonstration in this news story, describe the message you think Nissan is trying to communicate to consumers.
- What is publicity?
- How do you think a self-driving car that delivers ramen to dine-in customers might generate publicity for the company?
- How might the company benefit from the publicity?
- Why is it important for Nissan to showcase the new technology?